The Rise of Independent Digital Travelers

As tech-savvy travelers become the norm due to the rise of smartphones, there is a growing demand for utilizing guest services via mobile devices. Hospitality leaders are recognizing the trend that guests are accessing their services from their mobiles and developing apps to not only suit the needs of their guests, but to help their bottom line.

Travelers have become increasingly more self-service-minded and have turned independent. Instead of waiting in long lines to check into a hotel, people prefer to check in online via their mobile and skip the hassle, saving them time. With the usage of apps like i-Guest, guests can book spa treatments, request valet or room service and even schedule a proper turndown service with a touch of a button. Rather than fussing with having to check with the front desk or make phone calls, travelers can, at their convenience, schedule services that suit their needs, eliminating the headaches associated with traditional, streamlined hospitality processes.

In turn, businesses are enjoying positive feedback by experiencing increased user engagement and sharing that acts as free marketing.

Independent digital travelers are becoming the norm and are able to tailor their trip to their liking, meaning business owners can spend less time fielding complaints. By saving manpower and spreading the word to bolster business, tech-savvy independent travelers are helping create loyalty which is great for a business’ bottom line and even better in terms of guest satisfaction for the long-haul.