Argentina doesn’t just celebrate one day of love – they embrace the sweetness for an entire week. During the annual Sweetness Week the locals express their admiration for all things intimate, and load up on the chocolates, too.
Sweetness Week originally began in 1989 when candy company Arcor created its infamous “Candy for a Kiss” campaign. The idea was its chocolates and other candies could be given in exchange for a sweet peck on the cheek. The campaign worked better than expected, and an entire holiday was born.
Now once a year during July Argentineans load up on chocolates and other sweet treats in anticipation of the holiday. Couples spend the week showering each other with edible gifts and, of courses, kisses in return. It’s a popular time for dating throughout the cities, and restaurants are often booked to capacity. It’s estimated candy sales increase roughly 20 percent during the week. We haven’t done the research, but we imagine there might be a surge in births nine months later, too.
Whether you’re a chocolate aficionado, or simply enjoy spreading kisses and love wherever you go, Argentina’s Sweetness Week is the perfect opportunity to dive into one of the country’s greatest celebratory experiences.
Read This Next
‘Ohana at Disney’s Polynesian Resort
Destinations / North America
Nov 22, 2019#TrazeeTravel
Insta FeedHotel
Apr 24, 2025Hilton Anaheim Introduces Hansen’s Market
Orange County, California’s, largest hotel, Hilton Anaheim, recently unveiled Hansen’s Market, a curated, premium convenience store to offer guests fresh, high-quality food and locally sourced specialties. The market is named for Anaheim’s founder, George Hansen.
Sponsored Content
AmaWaterways’ Specialty River Cruises
When you embark on a river cruise with award-winning AmaWaterways, unpack once and step aboard a world of unparalleled experiences. With enriching excursions, exquisite locally sourced food and wine, nightly entertainment and more included in the fare, you will learn why AmaWaterways has the most returning guests out of any river cruise line.
Hotel
Apr 23, 2025Flamingo Resort & Spa to Join Tapestry Collection by Hilton
Flamingo Resort & Spa, in Santa Rosa, California, recently announced it will join the Tapestry Collection by Hilton this spring. Tapestry Collection is a portfolio of unique upscale hotels known for style and character. With this transition, the 170-room resort will also allow guests to earn and redeem points within the Hilton Honors loyalty program.
Hotel
Apr 22, 2025What to Expect at New Nobu Hotel Toronto
Book your guestroom now for a summer stay at new Nobu Hotel Toronto, opening in June. The property follows the luxury brand’s restaurant in Toronto (opened last year) and will offer just three dozen guestrooms and suites.
Sponsored Content
Unveiling Europe’s Treasures with AmaWaterways River Cruises
Embark on an unforgettable adventure with AmaWaterways, recognized as Best River Cruise Line by Cruise Critic. What sets AmaWaterways apart is its commitment to offering you the luxury of more. With up to eight daily included excursion options, you have the freedom to tailor your journey to your interests. Whether you're a history buff, a culinary enthusiast or an architecture aficionado, there's something for everyone on the meticulously crafted itineraries. You will also be treated to a range of exquisitely prepared meals in the Main Restaurant and The Chef’s Table specialty restaurant, unlimited wine and beer during lunch and dinner, an array of complimentary host-led fitness classes, and so much more.
Hotel
Apr 22, 2025This Caribbean Resort Has 74 Pickleball Courts (and Counting)
Did you know April is National Pickleball Month? What better place to celebrate and play the popular leisure sport than at a resort with a whopping 74 pickleball courts? Sandals Resorts and Beaches Resorts in the Caribbean boast the most pickleball courts in the region, with even more currently in the works.
ShareThis