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Interactive Economy Class Amenity Kits On Emirates

by Holly Riddle

Sep 9, 2016

Emirates Airline © Zhukovsky | Dreamstime

Trends / Top Trends

Emirates launched a new kind of amenity kit for its economy-class passengers. The amenity kits use augmented reality technology to bring travelers an immersive experience via their mobile devices. Amenity kits come in six variations, with designs based on Emirates’ travel to Australia, Africa, the Middle East, Far East and Latin America.

 

Each kit, distributed on long-haul flights only, contains an eye mask, earplugs, socks, toothbrush and toothpaste. The pouches are small, stylish and waterproof, making them perfect to store cosmetics or toiletries on a later trip. Each continues the design of the bag. After receiving the bag, passengers can download the Blippar app to their mobile devices and scan the AR technology located on the bags. The scan unlocks customized entertainment, including activities and tips. Content changes every six months, so travelers can enjoy new experiences.

 

In addition, the Blippar app works in many other real-world situations as well. Blippar is a visual browser, which allows users to point the app at thousands of regular, everyday items and then receive information regarding that item. For example, scan a piece of fruit using the item and the app recognizes the type of fruit, recommends places nearby to purchase the fruit and recipes as well as nutritional information. Available in 170 countries and able to recognize not only items but also thousands of brands, Blippar is useful far after your foray with the new Emirates amenity kits. Blippar is available free of charge for both iOS and Android devices.

 

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