ATL

Marriott Uses Artificial Intelligence in New Guest Service

by Nicole Quasté

Dec 15, 2017

Marriott © Valentino Visentini | Dreamstime

Trends / Top Trends

Marriott looks to the future to improve the present for its guests by creating additional points of engagement powered by artificial intelligence.

Aloft Hotels, Marriot’s creativity-focused boutique brand, recently launched the first ChatBotlr, a new chatbot available via text message that gives guests an additional way to make service requests. The first generation of the robotic butler was introduced in 2014, and has since evolved to offer guests the ability to connect with the front desk and request basic hotel services from their phones, even when not on the property. Early tests of the new technology shows two out of three guests interact with the bot, which has a five-second response time.

“By embracing emerging messaging technologies, we can expand service to our guests on their terms and through communication channels they increasingly prefer and feel comfortable using,” said Stephanie Linnartz, global chief commercial officer, Marriott International. “The delivery of on demand service enables Marriott to simplify travel, remove friction and power up even better service for our guests at more moments throughout their travel journey.”

Aloft’s ChatBotlr joins Marriott’s other service innovations powered by technology, and are available on Facebook Messenger, Slack and, soon, We-Chat and Google Assistant.

#TrazeeTravel

Insta Feed
Destinations / Europe
Sep 20, 2019

European Beaches Still Warm Enough for a Fall Vacation

The end of summer doesn’t have to mean the end of beach season. Although the temperatures start to dip, there is still plenty of European coastline ripe for swimming and sunbathing well into September. Take advantage of cheaper, off-season airfare and jet to one of these European beaches before fall weather makes its way south.

Take Me to Tahiti

Mana is the life force Tahitians believe connects all things. Feel the mana for yourself on a visit to the islands of Tahiti, and sample some of these activities as you connect with the breathtaking nature of the South Pacific. Fly Air France from the United States to Tahiti in the most convenient and comfortable way and let your holiday start on board.

Products / Travel
Sep 20, 2019

PlaneAire Surface & Air Purifying Travel Mist

Stay safe and germ-free the next time you travel with PlaneAire Surface & Air Purifying Travel Mist. The lab-tested and scientifically proven formula kills nearly 100 percent of the surface bacteria travelers encounter in airports, planes and hotels, while still being organic and all-natural. The formula includes a blend of just six certified organic essential oils and ingredients from organic fruit, but still manages to kill serious bacteria and viruses, from staph and MRSA to salmonella. There are no harmful chemicals like alcohol or bleach.

Products / Travel
Sep 20, 2019

Best Hiking Daypacks

You don’t need to take much other than the essentials on a one-day hike, and these bags have just the right amount of space.

Work and Play in Italy

Once business concludes, a world of wonder awaits in many of Italy’s incredible cities.

Tips / Other
Sep 19, 2019

Top 5: Spa Tips

Massages and other spa treatments are a highlight of many vacations, whether for the need to relax after long flights in cramped seats or simply for the sheer indulgence of being pampered. To maximize the enjoyment and benefits of your next treatment, take note of these top five ways to improve your experience.