Missoni and Hôtel Swexan Launch Summer Pop-Up in Dallas, Texas

Iconic Italian fashion brand Missoni teams up with Hôtel Swexan for a summer pop-up experience. This boutique property in Dallas, Texas, will debut the first-of-its-kind rooftop pool pop-up in June.

© Hôtel Swexan

Missoni will deck out the hotel’s rooftop in its signature stripes and vibrant patterns on branded lounger covers and other spots within the space. Missoni will also host a custom retail cabana, offering a selection of the brand’s fashion and home collections for purchase. Delight in special Missoni-inspired food and beverage items available poolside including the Malfy Gin Spritz.

“We are incredibly excited to partner with Missoni, a brand that shares our commitment to timeless elegance and exceptional design,” said Julian Payne, general manager, Hôtel Swexan. “This partnership is the perfect fit as Hôtel Swexan and Missoni are both family-owned businesses, dedicated to creating unique experiences that resonate with the world’s most discerning clientele. We both cater not just luxury offerings, but a sense of enduring craftsmanship and modern sophistication.”

© Hôtel Swexan

Fashion fans looking to enhance their visit may book the La Vita Missoni package, which includes a one-night stay in a signature suite, access to the pool pop-up, two signature drinks, a summer bruschetta board, and a welcome gift of two plush Missoni beach towels and a Missoni summer-scented candle.

The summer pop-up debuts June 21.