Myrtle Beach is Launching an Official Destination Beer

Looking for the perfect beach beer? Myrtle Beach, South Carolina, has you covered. Last month, the destination partnered with Grand Strand Brewing Company to release the official beer of Myrtle Beach, dubbed Beach Easy.

“By creating Myrtle Beach’s first-ever official beer, we’re not only highlighting the area’s growing reputation as a craft beer destination, but also inviting locals and visitors alike to enjoy a taste of our beach life, no matter where they are,” said Stuart Butler, CMO, Visit Myrtle Beach. “It’s a testament to our commitment to serving our residents and promoting Myrtle Beach as the ultimate destination for relaxation, enjoyment and community, encouraging enthusiasts to experience the joy of beach living through a refreshing local beer.”

The wheat beer is now available at locations around the Myrtle Beach region, and can be sampled during an exploration of the Myrtle Beach Beer Trail.

“Myrtle Beach is a very grateful beer scene. People here are really excited about beer and excited about the breweries that have opened up in the past few years,” commented Clayton Burrous, owner, Grand Strand Brewing. “This is a great time for us to grow and for our entire beer scene to do some things that are really special. And we’re excited to be part of that.”