More travelers are more satisfied with their car rental experience at the airport, according to a recently released study from J.D. Power. The 2023 North America Rental Car Satisfaction Study examined how travelers felt about their car rental experiences in recent months and found travelers are much happier than they were in 2022 due to factors such as stable pricing, increased vehicle availability and improved staffing.
“The post-pandemic period has been tough for North American rental car companies and their customers, but now that things have stabilized, customer satisfaction has started to increase significantly,” said Michael Taylor, managing director of travel, hospitality and retail, J.D. Power.
J.D. Power not only looked at how satisfied travelers said they were when renting cars at the airport, but also looked at which rental car companies managed to make travelers more satisfied. It found Enterprise ranked highest in customer satisfaction — a top spot the brand has claimed since 2021 — with National and Alamo following behind.
However, while satisfaction is up, J.D. Power cautioned travelers to not be too optimistic regarding their rental car experience during upcoming trips.
“Given the tight correlation we see between vehicle availability, price and customer satisfaction, it’s going to be important to keep an eye on the UAW strike as a potential supply chain issue that could negatively affect customer satisfaction during the course of the next year,” said Taylor.
Read This Next
#TrazeeTravel
Insta FeedDestinations / North America
Oct 22, 2026Stay in This Restored 1920s School Campus
In Fayetteville, West Virginia, you can now stay in what was once the town’s high school and middle school, thanks to the opening of Hill Hall Hotel. The 40-guestroom boutique property stretches out over the 1923 high school and Mid-Century middle school buildings, retaining some of the original architecture and layout, while updating amenities to meet modern travelers’ needs.
Sponsored Content
TAP Air Portugal: A Milestone Year
From small airline to global success, TAP Air Portugal turns 80 and better than ever.
6 Skincare Mistakes to Avoid Before and After a Flight This Winter
An airplane’s cabin is already dry, but add in the winter climate and your skin practically begs for help. This season, keep skin healthy and moisturized by avoiding these six common mistakes when traveling:
Destinations / Europe
Oct 21, 2026Ease Into Autumn with Anantara’s European Wellness Retreats
Anantara Hotels & Resorts welcomes travelers to an autumnal escape with a collection of wellness experiences across its European properties. From hot mindful yoga and meditation to signature treatments like a Monoi Oil Body Wrap, these immersive retreats let guests unwind and rejuvenate as the seasons fade into one another.
Sponsored Content
An Adults-Only Resort for All the Milestone Moments
On Saturday, Feb.14, Devossion by Live Aqua celebrated its grand opening, marking a significant milestone for Grupo Posadas and the Live Aqua brand. This adults-only resort focuses on celebration, authentic Mexican experiences and elevated hospitality — perfectly situated in the heart of the Riviera Maya.
Destinations / North America
Oct 21, 2026Massive Resort Planned for Florida’s Forgotten Coast
Known as Florida’s Forgotten Coast, this stretch of the Florida Panhandle is often overlooked for more well-known destinations in the state, such as Panama City Beach, Miami and Tampa. But the region’s quiet and laid-back atmosphere slowly draws travelers wishing to escape the crowds and high prices of Florida’s other cities, and one hospitality brand just announced plans to bring a 55-acre resort and community to the area.
ShareThis