Taiwan

South by Southwest (SXSW)

by Akhil Kalepu

Mar 1, 2015

Wildflag at SXSW in Austin, Texas © Kris Krüg | Flickr

Top Trends

For those unfamiliar with the brand, South by Southwest is an arts and media conference set in Austin, Texas. What started as a simple festival grew to become a collection of SXSW events covering music, film, comedy, technology, education, start-ups and more. Quite simply, there is so much going on, it would be impossible for someone to partake in everything the gathering has to offer.

 

Wolf Man Performer on 6th Street at SXSW, Austin, Texas © Berkshots | Dreamstime 27432250

Wolf Man Performer on 6th Street at SXSW, Austin, Texas © Berkshots | Dreamstime

 

Its roots go back to 1986, when Ronald Swenson of The Austin Chronicle and New York City’s New Music Seminar wanted to do a Southwest version in Austin, which back then was much more under-the-radar as a city. Though it never got organized, Swenson went ahead and put together a local music festival, whose name was inspired by Alfred Hitchcock’s North by Northwest. He teamed up with Chronicle editor Louis Black and publisher Nick Barbaro, who are still key members of SXSW. Expecting around 150 attendees for their 1987 inauguration, the organizers were surprised to see a crowd of 700 show up for what they advertised as a regional event, with Black remarking “it was national almost immediately.”

 

Diplo at Sights and Sounds, SXSW in Austin, Texas © Nan Palmero | Flickr

Diplo at Sights and Sounds, SXSW in Austin, Texas © Nan Palmero | Flickr

 

Since then, SXSW has grown in both scope and ambition. Their film festival has hosted more than 50 world premiers, including the Academy Award-winning Hurt Locker. SXSW Interactive, which has been called a start-up accelerator, has showcased notable speakers from Mark Zuckerberg to Edward Snowden and Julien Assange. It also saw the launch of Foursquare and helped get some early traction for Twitter before hitting the mainstream.

 

Live Skype Q&A with NASA at SXSW in Austin, Texas © NASA Webb | Flickr

Live Skype Q&A with NASA at SXSW in Austin, Texas © NASA Webb | Flickr

 

At its heart, SXSW is still a music conference, with so many performances across the city no two people are going to have the same experience. In addition to tech start-ups, the festival has been known to serve as a launching pad for up-and-coming acts. John Mayer, The Polyphonic Spree and James Blunt were able to crossover into the mainstream thanks to performances there, though critics are starting to admonish the growing emphasis on mainstream entertainment. 2013’s gathering was marked by a high corporate presence in SXSW Interactive, with detractors like NPR’s Andrea Swensson saying the festival has, “strayed far away from its original premise as a grassroots gathering for new, undiscovered talent and increasingly feels like a big ol’ Times Square billboard-sized commercial.”

 

#trazeetravel

Insta Feed
Tips / Destination
May 24, 2019

What Not To Do in Singapore

Singapore is known for being on the cutting edge of many industries, so it can be strange for foreigners to group the city-state with developing Southeast Asian nations like Thailand, Cambodia or Vietnam. But the multicultural hub represents diverse nationalities and religions, and knowing as much as possible before visiting Singapore can help you prevent any faux pas. Here are a few things you shouldn’t do when visiting Singapore.

ATL Skypointe

Beyond being a major hub in the global transportation network, Hartsfield-Jackson is also proud to be a major hub for exciting, high-quality retail options through our award-winning concessions program, ATL Skypointe.

Tips / Destination
May 24, 2019

Best Wildlife Tours in South America

South America is home to some of the world’s most unique and fascinating wildlife. Between the mountains of Patagonia and the stunning paradise islands, there’s no shortage of adventures to be had.

Reviews / Restaurant
May 24, 2019

Rustic Canyon, Los Angeles

Santa Monica, California, has such an incredible array of restaurants and bars, it can be difficult to choose one. Rustic Canyon on Wilshire Boulevard makes it easy to decide; the restaurant manages to clearly set itself apart from the rest.

Work and Play in Italy

ONCE THE FINAL MEETING WRAPS and the last contract is signed and sealed with a handshake, what’s next? Do you catch a flight back home or do you take advantage of the destination? If your next business trip is to Italy, we suggest adding a few more days to explore the country’s most amazing hot spots. Make time for more than a mouthwater- ing Italian meal in these three cities.

Tips / Other
May 24, 2019

Online Resources for Finding Jobs Abroad

Many travelers are exchanging their regular home lives for a more exciting life abroad. However, no matter where in the world you visit, money is needed to live a comfortable life. Gaining work experience abroad can diversity a resume and open opportunities worldwide. For travelers who wish to live a more nomadic lifestyle, getting a short-term job in a country is also a great option. This will ensure travelers have enough money to get by and give them experience. Before leaving for a country or while in a foreign land, travelers can use the internet to find jobs or local resources.