Study Finds Younger Travelers Skeptical of AI Travel Planning

A new study from Squaremouth, a travel insurance marketplace, finds younger travelers are skeptical of using AI for travel planning. However, AI usage for travel planning is increasing overall.

The study found, currently 18.7 percent of survey respondents across all age groups say they always use AI to help plan every single trip they take. Only 27.6 percent of travelers say they never use AI for travel planning at all.

When you look at the distinct generations, though, Gen Z was the least likely to agree AI was integral to their travel. Only 38 percent of Gen Z respondents agreed with this idea, compared to 52.7 percent of millennials, 55.7 percent of Gen X and 45.5 percent of Boomers.

Thirty-one percent of Gen Zers actually “strongly disagreed” AI was integral to travel.

All that said, while travelers across the board are using AI throughout their travel-planning processes, that doesn’t mean that they necessarily trust AI. Only 16.7 percent of all travelers said they “have high or complete trust in AI.”

“AI usage for travel planning continues to grow; however, just because travelers use it doesn’t necessarily mean they trust it,” summed up Jacquelline Mondelli, CMO, Squaremouth. “Travelers still want to be the ones making important decisions, so they’re more interested in AI when it’s helping them better understand their options rather than deciding for them.”