Unless you’ve been living under a rock for the past decade, you’ve probably heard a thing or two about the Kardashians. Love them or hate them, their style has had a substantial impact on 21st-century beauty and fashion trends. This is no better exemplified than through the youngest of the lot, Kylie Jenner. In 2015, the 18-year-old reality star became known for her pouty lips, which were almost always covered in matte liquid lipstick. This immediately caught on as a trend, and matte lipsticks began to fly off the shelves of Sephora and MAC like hotcakes. In response to fans’ demands, Kylie Jenner began to work on her own design. Thus, Kylie Cosmetics was born.
The flagship product, the Kylie Jenner lip kit, first released in five shades: Candy K, Dolce K, Koko K and Mary Jo K. All but the latter are shades of the pale pink Kylie made so popular. The kit includes Kylie’s signature Matte liquid lipstick,and a matching lip liner. Since the first sale, three more matte colors have been released — a chocolate shade called True Brown, a purple shade named Kourt K for Jenner’s older sister Kourtney and an orange piece simply called 22. Kylie Cosmetics also sells three glosses — Like, Literally and So Cute.
Kylie Jenner’s products have been wildly popular. Instead of releasing the iconic makeup line to stores, the makeup was made available only on her website. The products are released weekly, and are typically announced on Jenner’s Instagram or Snapchat. The exclusivity surrounding release dates and times adds to the allure, and most of Jenner’s products sell out just minutes after her release.
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