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River Cruises Market to Families and Active Travelers

by Allie Moore

Jan 4, 2016

Qinhuai River, Nanjing, China © Chuyu | Dreamstime

Trends / Unique Itineraries & Tours

River cruises as a means of luxury travel have grown in popularity in recent years as they provide an opportunity to float along the countryside while stopping and sightseeing at notable cities and towns along the way. They are replacing trains as a method of travel by offering a more comfortable setting from which to enjoy stunning scenery with your loved ones. As the interest in this type of travel increases, cruise companies are looking for ways to expand upon this growing trend.

 

Historically popular among older travelers, river cruises are now targeting families by offering adjoining rooms in their cabins so larger groups can spread out but still stay connected. The industry also hopes to market younger travelers with less expensive cruising options and more active excursions. With an average lower income than aged travelers, the younger generation will soon be able to partake in more budget-friendly river cruises along the Mekong, Ganges and Amazon Rivers.

 

Cruise lines also plan to attract more active travelers. Some ships that will debut in 2016 will feature cycling-themed cruises with on-land cycling excursions during the day, while others explore the world of yoga by offering daily classes on board. River cruises are no longer about sleeping, eating and sightseeing. Your next river cruise ship will be a vacation in itself, providing ultimate luxury and relaxation catered to your tastes and interests.

 

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