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Aloft Hotels Embraces The Gap Year

by Holly Riddle

May 8, 2016

Aloft Hotel, Beijing, China © Matt Weibo | Flickr

Trends / Top Trends

Just in time for graduating students to take advantage, Aloft Hotels is bringing their hospitality expertise to traveling gap year students, along with new promotions and rates. However, Aloft Hotels embraces the idea all gap year travelers are not students, simply those who want to take time away to travel extensively.

 

“We always say that Aloft Hotels doesn’t appeal to one demographic, it appeals to those of a similar psychographic — those early adopter, perpetually curious travelers who want something different. These travelers are the ones taking time off to find themselves or in some cases, lose themselves in local cultures and experiences. They love staying with us on these journeys, and fortunately, because of our impressive footprint, gap year travelers can find us just about anywhere,” said Paige Francis, vice president of global marketing, Aloft Hotels.

 

The new promotional rate includes 40 percent savings on a second night for any two-day booking. Guests will also receive a complimentary copy of Gap to Great: A Parent’s Guide to Gap Year, written by Aloft’s gap year ambassador, Andrea Wien. The offer is available at all Aloft properties worldwide.

 

Check out #AloftGapYear for more.

 

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