Marketing research company MMGY Travel Intelligence and nonprofit organization Destinations International Foundation recently released findings of a survey regarding the impact of the COVID-19 pandemic on North American destination organizations. The survey was conducted in two parts: March 4–8 and March 16–22. Employees of city, region and state destination organizations in North America completed the survey.
More than 80 percent of the destination organizations surveyed reduced or postponed sales and/or marketing spend in the last few weeks. More than 60 percent of these organizations asked employees to work from home. The majority of these organizations expect COVID-19 to continue to impact business over the next six months.
Almost 100 percent of destinations report postponements or cancellations of conferences, meetings or events due to COVID-19. Only 30 percent of destination organizations had a pandemic emergency plan in place prior to the COVID-19 outbreak.
“This is a rapidly evolving situation for our industry, and it’s important for destinations to make decisions based on facts and hard data as they begin to prepare recovery strategies,” said Craig Compagnone, chief operating officer, MMGY. “While there is no precedent for this situation, we know that travel has spiked following previous crises, and data will help influence how destinations keep travelers and communities informed until travel restrictions are eased and bookings return.”
The full report can be accessed on the MMGY Travel Intelligence website.
Step right up to the greatest show on Earth as FXExpress Publications, Global Traveler, trazeetravel.com and whereverfamily.com celebrate their 2020 award winners! Join the big top on Dec. 14 as we virtually award the winners of the 17th annual GT Tested Reader Survey awards, including the Airline and Hotel of the Year; the 17th annual Wines on the Wing Airline Wine Survey; the eighth annual Leisure Lifestyle Awards; the sixth annual The Trazees; and the third annual Wherever Awards.
For some extremely last-minute holiday gifts this year, you can still give back by gifting with the all-new Adopt an Animal program with Wonders of Wildlife National Museum and Aquarium. Based in Springfield, Missouri, the museum’s virtual program allows would-be guests and nature lovers around the country to connect with the 35,000 resident animals of Wonders of Wildlife.
Travelers go on trips for various reasons: Some love to enjoy unique culinary experiences, while others want to explore new cultures and have authentic local experiences. Whatever the reason, vacations should have one thing in common — rest. In fact, healing and healthy ways to boost the immune system are trending topics now and Korean-style wellness is just what you need on future trips. At the 48 recommended wellness travel destinations in Korea, visitors can relax and recharge by enjoying different types of Korean therapy and participating in programs that seek healing in nature. Stay at home and visit Korea for a wellness vacation when it's safe to travel again.