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Fabfitfun Merges Beauty, Fitness and Fashion in a Subscription Box

by Jenna Payesko

May 2, 2017

© Natalya Korolevskaya | Dreamstime

Products / Beauty

There’s no doubt you’re familiar with the subscription box craze. Call it the Birchbox Effect: You can now have pretty much anything delivered to your door.

 

In 2010, Birchbox curated a monthly service delivering a box of four to five carefully selected beauty product samples to women’s doorsteps for $10. It became evident the company’s success was due to the thrill of surprise. Women loved not only sampling new products, but also receiving a box on their doorstep with surprise content.

 

Within a year, Birchbox grew to 45,000 subscribers, emphasizing the success of the company’s model and allowing other entrepreneurs to offer competing beauty boxes. There’s now subscription boxes of everything from men’s luxury grooming products to makeup and skincare products to healthy snacks and even dog toys.

 

One box in particular is the fabfitfun box. It’s best for anyone who could use some pampering, like a busy mom or an on-the-go friend, or even yourself — we all need some me time. The box features products from well-known brands and newcomers.

 

Each season, customers receive a box with $100 worth of items in categories like beauty, fashion and fitness. The products received are full-sized, as compared to the travel-sized options included in other subscription services.

 

Products include nail polish, lip gloss and shampoo, but there’s more than just the standard beauty products in this box of goodies. Past boxes contained lifestyle favorites like candles, jewelry, workout DVDs, granola bars, cookies, scarves, tote bags, jump ropes and even umbrellas.

 

Fabfitfun boxes ship either quarterly or annually, rather than monthly. It’s $49.99 for one box and $180 for an annual subscription of four boxes. Shipping to Canada, Alaska and Hawai’i is an additional $8.

 

Join the FFF community not to just get fabfitfun, but be fabfitfun.

 

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