The Hard Rock brand is bringing a new property to Florence, Alabama, but it’s not a Hard Rock Hotel & Casino or an all-inclusive resort. Instead, this property is part of the brand’s growing number of REVERB by Hard Rock properties.
REVERB by Hard Rock is a lifestyle hotel chain that brings in the hospitality brand’s rock-n-roll feel on a smaller scale, with traditional hotel amenities like a gym, coworking spaces, and a café and bar.
The Florence property will open in 2028 and include 155 guestrooms overlooking the Tennessee River, as well as 2,000 square feet of meeting space.
“This project is a tribute to the area’s historic music scene and will be a significant boost for our local economy,” described Tucker Sigle, Sak Capital Partners, the property’s developer. “We’re excited to partner with Hard Rock as we create a lively hotspot that will draw music lovers from near and far while providing fantastic opportunities for our neighbors right here in Florence.”
You can currently find REVERB by Hard Rock hotels in hubs such as Atlanta, with other properties in development in spots such as Scottsdale, Pensacola, Tampa and Punta Cana.
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