Margaritaville promotes the pickleball craze by partnering with Major League Pickleball as title sponsor. The league will now be branded as MLP by Margaritaville, marking one of the largest commercial deals to date for MLP.
Margaritaville has been a supporter of the sport for more than five years. The brand boasts more than 30 dedicated pickleball courts across its lodging locations. Margaritaville served as title sponsor for the USA Pickleball National Championships since 2018.
“We take pride in our longstanding support of the sport through multi-faceted event sponsorships and the growing number of courts at our lodging destinations,” said John Cohlan, CEO, Margaritaville. “It’s exciting to be part of pickleball’s continued success and evolution, so we look forward to keeping the momentum going with Major League Pickleball and the league’s one-of-a-kind events and impressive collection of team owners, players, and executives.”
Margaritaville will play a part in the branding and strategy of the sport through its official role.
“Since the inception of MLP, the league has been deliberate about bringing on partners who unlock new strategies and opportunities for us as a league,” said Steve Kuhn, founder and chairman, Major League Pickleball. “As we continue to innovate the live experience for partners, fans, and players, there is no better partner than Margaritaville. Their brand is certainly a lifestyle and we can’t wait to bring the Margaritaville experience to MLP events in 2023 and beyond.”
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