NFL Experience Opens in Times Square

Dec. 1, 2017, marked the opening of the most interactive and extensive football experience in the world. The NFL Experience Times Square spans 40,000 square feet and four floors, blending state-of-the-art technology with hands-on activities, transporting visitors into the game, from the practice field to the Super Bowl.

Fans test their skills, learn how they measure up to the pros, learn game strategy from coach Jon Gruden and experience firsthand the adrenaline-fueled action of the NFL in an immersive 4D theater complete with special effects that bring fans onto the field — weather, smells, sounds and all.

The 32’s allows guests to look inside home stadiums around the country, and The Equipment Room takes guests through the training grounds while testing their skills with digital and physical tracking activities. Finally, guests hear inspiring post-game speeches from NFL coaches and view gear worn by the athletes themselves.

Other features include a realistic point-of-view experience that puts fans in a team huddle; the Quarterback Challenges, allowing guests to become the quarterback of their team and watch as their favorite runs plays; the Super Bowl Celebration, during which visitors are placed among the winning team for the big celebration; and, finally, the Champions Stage, where guests commemorate their triumph with a photo beside the iconic Vince Lombardi Trophy.

As an added bonus, it’s the only place fans can enjoy specific dishes from all 31 stadiums. Tickets for the NFL Experience begin at $39 and can be purchased on-site and online.