Truffles have made their way into American foodie circles, but in order to get an authentic experience, you’ll have to journey to the Italian town of Alba.
Truffles are traditionally produced in the regions of Piedmont, Tuscany, Le Marche, Umbria and Emilia-Romagna. Alba’s is considered one of the best, with celebrity chefs coming from all over the world to sample Italy’s harvest. In addition to the truffle market, the festival features live music, culinary workshops and costumed performances.

© Romeocharly | Dreamstime
One yearly tradition is the Donkey Palio, a donkey race done in mocking commemoration to Alba’s defeat under the Asti army. The conquerors burned the town’s vineyards and held their famous horse race as an insult to Alba’s residents. Its modern counterpart is more whimsical in nature with donkeys refusing to run or even going backwards on the track. The race is followed by a medieval parade featuring costumed performers acting out scenes from Alba’s history.

© Stefanocar75 | Dreamstime
The hottest event at the festival will be the truffle auction, closing out the week with an invite-only sale of the most expensive fungi in the world. Proceeds go to various charities and philanthropic organizations, which are sure to help a lot people thanks to the going rate of about $5,000 per kilo.
The truffle market is open to everybody and is a great way to immerse yourself in the delicacy. A panel of experts approves every specimen sold by vendors and they are available to answer questions during the festival. Truffles can be purchased individually and shoppers are encouraged to smell and touch them.
Read This Next
Smorgasburg
Entertainment
Oct 21, 2014#TrazeeTravel
Insta FeedHotel
Nov 6, 2026Mandarin Oriental Welcomes New Guest Experiences
Rather than focusing on just food and beverage offerings at its on-site restaurant and bars, Mandarin Oriental introduces a new approach to guest dining experiences around the globe.
Sponsored Content
The Province That Surrounds Seoul — And Outshines It
Skip the Seoul Crowds. The Real Korea is in Gyeonggi.
Dining/Entertainment
Nov 6, 2026The Ruxton Restaurant Coming to The Rittenhouse Hotel in Spring 2027
A new and dynamic culinary experience arrives at The Rittenhouse Hotel in Philadelphia next spring. The Ruxton steakhouse will debut after a multimillion-dollar renovation at the hotel, marking the second concept from Atlas Restaurant Group in the city and the third location of The Ruxton.
North America
Nov 5, 2026Ocean Casino Resort Welcomes the Holiday Season with Themed Suites, Bar and More
The holiday season is in full swing at Ocean Casino Resort, and it's bringing festive accommodations, seasonal dishes, holiday fun and more to the famous Atlantic City Boardwalk.
Sponsored Content
TAP Air Portugal: A Milestone Year
From small airline to global success, TAP Air Portugal turns 80 and better than ever.
Airlines
Nov 5, 2026JetBlue Launches New Service to Colombia
Last month, JetBlue launched daily, non-stop service between Fort Lauderdale (FLL) and Cali, Colombia (CLO), as well as new daily, non-stop service between Fort Lauderdale and Barranquilla, Colombia (BAQ). The two new services build upon the airline’s pre-existing service to Cartagena (CTG) and Medellín (MDE).
ShareThis