WestJet’s New Airline: Swoop

WestJet announced its new ultra-low-cost Canadian airline, Swoop, is set to start offering flights early next year.

“The name Swoop denotes exactly what we plan to do,” said Bob Cummings, executive vice president, strategy, WestJet. “It’s a powerful verb that demonstrates we plan to swoop in to the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel.”

Swoop will be a no-frills, low-fare provider, based out of Calgary, Alberta. Though low cost, it plans to offer modern aircraft and in-demand amenities, such as WiFi and entertainment. Extras come with an up-charge, much like the ultra-low-cost carriers of the United States. Passengers can expect to pay more for things such as snacks and checked baggage, just to start.

“As we looked around for the home for Swoop’s operations, Calgary quickly rose to the top of the list,” said Cummings. “The city offers Swoop the opportunity to save costs through shared services with WestJet’s corporate head office; the availability of existing infrastructure; and talented, experienced WestJetters to draw from. We are confident that these qualities will support our ultra-low-cost operations and our guests well into the future.”

“Alberta is the best place to invest and do business — that’s why Swoop is making our province home,” said Deron Bilous, minister of economic development, Alberta. “We created Invest Alberta to make it easier for companies like Swoop to set up and expand here. Together we are creating new jobs and diversifying our economy.”