Travelers visiting Stockholm, Sweden, must stop by the unique store Svenskt Tenn. Svenskt Tenn was founded in 1924 by Estrid Ericson, who recruited Josef Frank to the company 10 years later. Together they created the elegant, bold-patterned interior design style that continues to be popular today.
© Mary Melnick
In October 1924, Estrid opened Svenskt Tenn on Smålandsgatan in Stockholm with the inheritance she received from her father. Ericson and Frank took on the fashion and design world by creating unique colorful patterns for furniture, wall decor and more. By the early 1930s, Svenskt Tenn gained recognition as the most fashionable interior design store in Stockholm. Ericson’s sense of beauty and quality evolved with her wanderlust and shopping expeditions in North and South America, England, France and Italy.
The lifelong partnership between Estrid and Josef became one of Swedish design history’s most interesting pairings. Estrid ran the daily operations of the company until 1975, when at the age of 81, she sold the company to The Beijer Foundation.
© Mary Melnick
Today, the store sits in a bigger space on Strandvägen and continues to honor Estrid Ericson’s original design and ideas. Guests can even catch a glimpse of her old workspace. Everything in her office is in pristine condition and exactly the way she left it.
Travelers can wander around the two-story store and see all the unique patterns, decor, jewelry and trinkets. Whether looking to upgrade your home decor or bring home a unique souvenir for a loved one, Svenskt Tenn has something for you.
If you see something you like but you can’t bring it home on the plane, shop online and get items delivered to your house.
Read This Next
#TrazeeTravel
Insta FeedSurveys
Oct 21, 2026Business Travel Bigger Than Ever, According to New Hotels.com Study
While just a few years ago, the travel industry may’ve been worried about business travel returning to its pre-pandemic numbers, according to a new Hotels.com study, that worry is no more. Business travel is back — and even more, it’s busier than ever for some travelers.
Sponsored Content
The Province That Surrounds Seoul — And Outshines It
Skip the Seoul Crowds. The Real Korea is in Gyeonggi.
Trends
Oct 20, 2026Leading Tour Operators Merge to Create WalksDevour
Walks Tours and Devour Tours, two travel companies known for expert-led cultural tours and food experiences, teamed up to create WalksDevour. The two businesses can now be found under a single global brand and website at walksdevour.com.
Africa
Oct 16, 2026Banyan Group Unveils Its First-Ever Safari Experience
Banyan Group recently unveiled its first-ever safari experience and it’s one you do not want to miss. Located deep in the heart of Tanzania’s Ruaha National Park, Ubuyu, a Banyan Tree Escape is an intimate safari retreat, offering travelers rare opportunities to experience one of East Africa’s most untouched wilderness areas.
Sponsored Content
GET TO KNOW TAP FORBIZ
Unlock flexible, refined business travel with TAP Air Portugal’s program, TAP FORBIZ. Developed for small, medium and large Companies, with options for corporate events, TAP FORBIZ offers exclusive advantages adapted to each type of business.
North America
Oct 16, 2026The Las Vegas Sphere, Lyft Team Up
You know the Las Vegas Sphere. You know Lyft. Now, the two brands have come together, cementing Lyft as the venue’s official rideshare partner.
ShareThis