The Las Vegas Sphere, Lyft Team Up

You know the Las Vegas Sphere. You know Lyft. Now, the two brands have come together, cementing Lyft as the venue’s official rideshare partner.

As a result, if you find yourself at the Sphere in the near future (or even over the next few years, as the partnership is a multiyear collaboration), you’ll spot plenty of exposure and signage for Lyft, as well as a dedicated Lyft pick-up and drop-off zone.

“At Sphere, we welcome guests from around the world, offering brands unparalleled opportunities to connect with a global audience,” said Marcus Ellington, executive vice president, Ad Sales and Sponsorships, Sphere. “Lyft has built one of the most widely used rideshare platforms, connecting people to the places and experiences that matter most to them. This partnership provides Lyft meaningful visibility across Sphere’s global platform while extending best-in-class services to our guests.”

Jordan Glassberg, vice president of partnerships, Lyft, likewise said, “Sphere is redefining what live entertainment can be, and we want getting there to feel just as extraordinary and joyful to our customers. This partnership puts Lyft at the center of that journey. From the moment someone requests a ride to the moment they walk through Sphere’s doors, we’re focused on making it seamless, safe, and genuinely exciting. Las Vegas is one of Lyft’s most active markets for live entertainment and event travel, and Sphere is exactly the kind of iconic, high-demand destination where we want to show up at our best.”