Brand g Vacations Celebrates Pride All Year Long with LGBTQIA+ Philanthropic Endeavors

Brand g Vacations, the No. 1 operator of luxury LGBTQIA+ cruises and tours, recently announced a special World Pride-themed European river cruise for LGBTQIA+ travelers from Amsterdam, Netherlands, to Basel, Switzerland, Aug. 3–10, 2026. That said, Brand g suggests coming early to join in on World Pride and participate in the more than 300 different activities taking part across Amsterdam.

World Pride, July 25 to Aug. 8, will be in full swing when the cruise departs from Amsterdam. When Amsterdam celebrates Pride, the whole city gets involved, and 2026 will be bigger than ever. World Pride attracts more than 2.5 million people over the two-week celebration. Activities and events include art installations, cinema, live theater, concerts, sports, street and beach parties, symposiums, and more.

After the World Pride celebration, set sail on the scenic Rhine River for a seven-night cruise aboard Amadeus Riva. Throughout the cruise, travelers can expect Signature Brand g entertainers and attentive service.

The cruise is scheduled to make stops in Germany, including Cologne, as well as charming cities and villages including Kochem, Koblenz, Rudesheim, Manheim, Speyer and Strasbourg. The cruise ends in Basel, the capital of Switzerland.

Throughout the cruise, travelers also get to see castles and landscapes situated along the Rhine. For more information on the Rhine River Cruise or to see other Brand g getaways, click here.