A pioneer of affordable luxury hotels, citizenM recently launched a global content series to celebrate diverse communities in the cities where brand hotels are located, spotlighting citizens across five pillars: art, business, culture, fashion and party. The program rolled out in cities where the brand is opening new hotels in 2022: London, Miami, Chicago, Seattle and Washington, D.C. — with plans to expand to all citizenM locations.
“As a brand with a rapidly growing global footprint, we believe it is important to shine light on the locals of the cities we are in. We want to share their stories with our guests in the hopes of creating a connection to the core of each city via the creative, talented people that make up its fabric,” said Robin Chadha, CMO, citizenM.
The series includes cover-story portraits, mini docufilms, podcast episodes, blog posts and more, with the brand introducing a new citizen on a weekly basis throughout the rest of 2022. Happy Friday helped citizenM recruit 25 movers and shakers in the five cities to represent each of the five pillars, including artists, fashion designers, entrepreneurs, drag artists, business owners, stylists, DJs, mixologists and more.
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