FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
rsvp

Cooper’s Hill Cheese Rolling

by Akhil Kalepu

May 7, 2015

© Denise Peillon | Dreamstime

Trends / Unique Itineraries & Tours

If you’ve never chased a wheel of Gloucester cheese down a 295-foot hill in the English countryside, well then you simply haven’t lived.

 

The Cooper’s Hill Cheese Rolling in Brockworth, England, is a local tradition that has become a worldwide phenomenon (unofficially). The concept is about as simple as it gets: A wheel of cheese is launched from the top of Cooper’s Hill and the contestants go scrambling, tumbling and rolling down the near-vertical hill after it. Whoever catches the cheese first, wins it. Though there is a lot of hometown pride at play, the cheese has been won in the past by an American man and a Japanese man, proving it’s not only Brits who can chase cheese.

 

The Cooper Hill Cheese Roll in Brockworth, England © Michael Warren | Flickr

© Michael Warren | Flickr

 

The tradition’s origins are fuzzy, but it seems clear people have been chasing cheese at least 200 years and possibly as far back as the Romans. The cheese chased is traditionally a dense, crumbly Double Gloucester that can reach speeds of up to 70 miles per hour. Due to local law enforcement cracking down; however, it has been replaced by a plastic wheel, much to the locals chagrin. In addition, because of the dangerous nature of the event — in 1997, 33 people were sent to the hospital — it was officially closed down in 2010, but the event still takes place in an unofficial capacity. Apparently you simply can’t keep a Brit from chasing his cheese.

 

2 The Cooper Hill Cheese Roll in Brockworth, England © Michael Warren | Flickr

© Michael Warren | Flickr

 

The Cheese Rolling typically takes place the last weekend in May when several thousand spectators gather to watch the five downhill races and the one uphill race. If you go, be prepared to see ninjas, superheroes and maybe even Santa barreling down a cliff-like hill in childlike joy after a wheel of cheese.

 

Why would you not go?

 

#TrazeeTravel

Insta Feed
Hotel
Aug 15, 2025

Hotel Brand to Host Day of the Dead Festival, Festival of Flavors and More This Fall

TAFER Hotels & Resorts recently announced its immersive on-site programming for fall 2025. The hospitality brand with luxury properties throughout Mexico brings guests on a cultural journey celebrating Mexico’s heritage. The event series includes Made in Mexico (September), Festival of Flavors (October) and Day of the Dead Festival (November).

Seoul: Your Next MICE Destination

Seoul has rapidly become a leading global MICE hub, known for its rich culture, advanced technology and strong economy. As the capital of South Korea, it offers a strategic location in East Asia and a booming cultural influence through K-pop, K-movies, Korean cuisine and K-dramas. With its vibrant atmosphere and business-friendly environment, Seoul is increasingly the top choice for MICE organizers and corporate travelers seeking connection and collaboration.

Destinations / Latin America
Aug 15, 2025

5 Adventures and Experiences to Try in Guatemala

Guatemala is the place to go if you’re seeking adventure, history and culture, but with so much to see and do, how do you choose what makes the list? For an all-around experience of the best of this Central American country, these five adventures promise everything and more:

Europe
Aug 14, 2025

Daytrip, International Press Trips Partner to Help Americans Discover Europe’s Hidden Gems

Daytrip, specializing in private, door-to-door car transfers with friendly, English-speaking drivers and optional sightseeing stops, partnered with International Press Trips to bring American travelers closer to Europe’s hidden gems through immersive journeys.

Destinations / Europe
Aug 14, 2025

Connect with the Cosmos on a Stargazing Trip to Norway

Many people travel to Norway with the hope of seeing the Northern Lights, but even if the lights aren’t out, the Arctic Circle’s night sky still has plenty to offer. With lots of far-off towns away from city lights, Norway is a one-of-a-kind destination for stargazing.

North America
Aug 14, 2025

See New Mexico on These New Cycling Tours

See New Mexico from a different angle when you book one of Escape Adventures’ recently launched New Mexico cycling tours. Starting at $1,449 per person, these tours are all-inclusive and feature access to the bicycle you’ll use throughout the tour, accommodations and meals.