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Experience Virgin Voyages’ Smart Ship

by Audrey Lee

Oct 26, 2021

Maudanros | Dreamstime.com

Trends / Top Trends

It’s no secret Virgin Voyages’ ship Scarlet Lady made her way to the United States after a successful preview season in the United Kingdom. Virgin Voyages stands out from other cruise lines in many ways. From the modern rooms, all-inclusive dining options and passengers having to be at least 18 years of age, the cruise line invites cruise-loving adults to experience the future of sailing on its first smart ship.


Passengers, or Sailors as Virgin refers to guests, will download their own Sailor App to access onboard experiences from beginning to end. The app curates a personalized experience for Sailors while alleviating the stress that comes with planning other cruise vacations.


As soon as Sailors have a reservation number, they can log into the app to start the Ready to Sail process of uploading passport documentation and completing the Voyage Well COVID health and safety questionnaires. Once set, passengers can pre-book dining times, reserve seats for entertainment experiences and catch a glimpse of scheduled happenings to plan out their time on board.


Scarlet Lady offers more than 20 eateries to choose from. The Sailor App allows guests to wait in line through a virtual queue, providing more time to relax and explore while practicing social distancing. Once a table is ready, the app alerts Sailors to arrive at their chosen restaurant. The smart app can also be used to order food, fresh towels, water, ice, laundry and maintenance to their cabin door. While basking in the sun, guests can have food ordered to their current location. Through a partnership with Moët & Chandon, a shake to the phone while the app is open will reveal a secret button that can be pressed for a bottle of Moët & Chandon Impérial to be delivered anywhere on board.


Book Shore Things, Virgin’s term for land-based excursions, and link with other Sailors through a quick QR code scan. Scarlet Lady is the first of four smart ships in Virgin Voyages’ fleet.


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