Rio de Janeiro knows how to throw a party. The festivals of this city are known to bring some of the biggest crowds in the world, and Réveillon is no exception. Rio’s New Year’s celebration even holds the record for the largest concert ever attended, with 3.5 million packing into Copacabana beach for Rod Stewart.
The first thing to know about Réveillon is its all-white dress code. Symbolizing peace, purity and renewal, the color white is a holdover from Candomblé traditions, appeasing the religion’s mother Lemanjá, the goddess of the sea and patron saint of women. Wearing black is a bad omen for the New Year, but you’ll see splashes of red (romance), green (health), yellow (wealth) and blue (peace) among the sea of white.
With so many people coming to Rio, there are a few different kinds of parties. Copacabana is more family-oriented, while Ipanema has a younger crowd looking to party, in addition to the lively Cariocas, home to the city’s gay community.
The party usually starts at the stroke of midnight, with one of the most explosive firework displays you’ve ever seen. This is followed by the annual Candomblé tradition of purifying yourself in the water. As you make your way in, jump seven waves and make a wish with each one. Don’t look back until you’ve finished, or Lemanjá will not be pleased!
#TrazeeTravel
Insta FeedDestinations / North America
Oct 27, 2026Kalahari Resorts Opens Massive Expansion, Industry First in Wisconsin
Earlier this month, Kalahari Resorts & Conventions opened a 75,000-square-foot, $85 million expansion in Wisconsin. The new Aquadome expansion is part of the brand’s Wisconsin Dells flagship resort.
Sponsored Content
12 Reasons to Visit Gozo, Malta’s Slower Sister Island
Gozo may be small in size, but Malta’s charming sister island offers a unique blend of natural beauty, deep-rooted history, rich culture and adventure. Gozo offers unforgettable experiences for every type of traveler. From picturesque villages and cliffside views to ancient temples and festive celebrations, the island invites visitors to slow down and savor the true Mediterranean lifestyle.
Hotel
Oct 27, 2026Experience New York City in True V.I.P. Fashion at This Hotel
Travelers looking to experience the glitz and glamour of old-school Manhattan will want to look to Hotel Seville NoMad and its just launched Gilded Getaway package.
Destinations / Europe
Oct 27, 20266 Must-See Sites in Bratislava, Slovakia
It’s time to start dreaming of your next trip. Here are six must-see sites in Bratislava, Slovakia.
Sponsored Content
Taiwan: Whatever Your Pleasure
Taiwan’s wealth of offerings ensures travelers find destinations, activities and amenities to suit all interests.
Hotel
Oct 27, 2026YOTEL, Hilton Uncover Just How Well Guests Sleep
How confident are you in your sleep? Some participants actually put it to the test recently at a gathering by YOTEL and Hilton at Grand Central Terminal in New York City. The experience invited commuters and travelers to exchange their previous night’s sleep scores for rewards … and the findings were eye-opening.
ShareThis