Having grown up in Wisconsin, you inherently knew your state was responsible for some of the most watery beers outside St. Louis allowable by law to still be called beer.
Old Milwaukee, Miller, Special Export, Hamm’s painted the horizon of a beer landscape littered with other piss providing culprits. All that said, no one drank Budweiser, that sacrilege was brewed out of state and full-stop taboo.
But times change and Wisconsin did as well. With strong university communities and the ingredients, the craft beer movement was never lost on this state; in fact, they do some of the best work and did it before many joined the movement.
Case in point must be New Glarus Brewing Company and its awarding-winning Spotted Cow, among it’s other offerings.
Spotted cow is fruity, fresh and will go down perfectly after a quick chill; Serendipity, on the other hand. gains an extra level of complexity by using oak to balance out the rich berry nose so best not to leave them outside if there is snow forecast.
Daniel and Deb Carey have made one of the quaintest little breweries in Wisconsin to national acclaim, but there is nothing shy or reserved about the beer, which is brewed in the Reinheitsgebot tradition.
New Glarus features many different styles and examples, from the small batch Thumbprint, which are sure to please even the most discerning of beer drinkers, to the year-round brews, there is something for everyone in this part of Wisconsin.
New Glarus Brewing Company
2400 WI-69
New Glarus, Wisc. 53574
608 527 5850
Read This Next
Top 5: Frozen Custard Stands In Wisconsin
North America
Apr 15, 2015#TrazeeTravel
Insta FeedDestinations / North America
Oct 29, 2026What to Know About New Vacation Rental Platform Avari
Avari is one of the latest vacation rental platforms to launch, coming onto the scene with homes available to rent in two dozen markets. The brand hopes to use its leadership’s industry expertise to create more personalized, thoughtful and hospitable vacation rental stays, as well as a better experience for the actual homeowners.
Sponsored Content
Taiwan: Whatever Your Pleasure
Taiwan’s wealth of offerings ensures travelers find destinations, activities and amenities to suit all interests.
Hotel
Oct 29, 2026Hotel Nightcaps Are Having a Moment: Where to Find One in Seattle
Who doesn’t love a good nightcap? As travelers begin to prioritize ending the night with a cocktail, the traditional “one last drink” is evolving into a more intentional part of the night.
Hotel
Oct 28, 2026Book a Stay at Sofitel New York for NYC’s Festive Season
New York City is the place to be during the holiday season. From festive Christmas markets to ice skating through Central Park, the city comes alive and embraces its Manhattan magic.
Sponsored Content
The Province That Surrounds Seoul — And Outshines It
Skip the Seoul Crowds. The Real Korea is in Gyeonggi.
Surveys
Oct 28, 2026Study Finds Younger Travelers Skeptical of AI Travel Planning
A new study from Squaremouth, a travel insurance marketplace, finds younger travelers are skeptical of using AI for travel planning. However, AI usage for travel planning is increasing overall.
ShareThis