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Scandic Hotels’ New Youth-Focused Brand

by Allie Moore

Jul 23, 2020

Bergen, Norway © Tatyana Vychegzhanina | Dreamstime.com

Trends / Top Trends

Stockholm-based Scandic Hotels is launching a third brand to join its portfolio of properties in Sweden, Norway, Finland, Denmark, Germany and Poland. Named Scandic GO, the new brand will debut via five hotels to start.


Scandic GO will target more cost-conscious travelers by trimming amenities and getting back to the basics. Hotels under this brand will have no full-service restaurants, no gyms, no meeting facilities and smaller guestrooms, but will offer free entertainment. With a “playful, young and urban design,” the hotels will be simply designed yet splashed with energetic colors. Guests will be able to check-in, check-out and access their rooms via a mobile app, and can grab food and drinks to go from the casual dining area.


Younger generations of travelers tend to spend more time outside hotels, embarking upon excursions or daytrips and returning to the hotel only when it’s time to sleep. In response to this trend, Scandic’s new brand will work to cater to travelers who want to explore more but spend less on lodging.


The first five Scandic GO properties will be as follows: Scandic No. 53 in Stockholm, Scandic Upplandsgatan in Stockholm, Scandic Karl Johan in Oslo, Scandic Grensen in Oslo and Scandic Webers in Copenhagen.


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