Tourism Ireland

Laika Travel App

by Holly Riddle

Jun 19, 2016

© Roberto Caucino | Dreamstime

Products / Travel

With its new app, Laika directly combatted the idea travelers must know where they want to go before they start planning. With a Tinder-style model, Laika users can simply look at their options and go from there, without having a specific destination in mind.

 

“While most travel apps expect you to know where you want to go, when and with who, we’ve built Laika to inspire our users and help them discover incredible adventures in some of the world’s most beautiful destinations,” said Matt Leeburn, managing director, Laika Travel. “Laika is incredibly sophisticated. We’ve built in Artificial Intelligence that can recognize objects within each photo, which combined with other metadata, allows us to know exactly what is happening in each still picture. Whether it is trekking up Everest Base Camp in a cold winter, exploring the bazaars of Zanzibar or doing a food tour in Vietnam, Laika learns exactly what each user likes.”

 

The app can provide travelers with up to 2,000 different tours, through partnerships with Intrepid Travel and G Adventures. These partnerships make Laika the largest aggregator of adventure tours available in the App Store.

 

Much like Tinder, users are provided with travel photography, and they simply swipe if they like or dislike a photo. This helps them to narrow down their travel choices so those who are truly undecided can decide what they want from their travel adventures.

 

However, if a user does have a general idea of what they like, the app does allow those individuals to search its offerings as well.

 

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