With a population of 20 million in its metropolitan area, São Paulo is Brazil’s biggest city, as well as most diverse. $100 will get you just a bit more than 300 Brazilian reals. Here’s how to use it in a day.
Taxis tend to more expensive here compared to other larger cities, and visitors will most likely use the city’s rail network, composed of subways and surface trains. Single rides cost R$3.50 with no limit, and you can also purchase credits for smartcards, which will make things easier and slightly cheaper if you take the bus, as swiping the magnetic strip will get you three hours of bus rides.
If you’re in town on a Sunday, Avenida Paulista is a definite stop on your itinerary. The street is a blend of historic buildings and modern architecture, splitting the city between the old Centro and the up-and-coming West. Avenida Paulista has two outdoor markets open on Sundays, one for antiques under the art museum, and a handicrafts market across the street. The area also has a plethora of restaurants that are perfect for lunch. For a quick bite, try Black Dog, the city’s famous hot dog franchise, where a meal will cost around R$10. If you want something heavier, there is a range of delicious street food vendors that charge you per kilo (think half a kilo per person).
Once you’ve eaten your fill, walk it off with a visit to MASP, São Paulo’s famous art museum, considered to have one of Latin America’s best collection of European art, in addition to exhibits on Brazilian, African and Asian culture. Entrance is R$25, but there is free admission all day on Tuesday, and after 5 p.m. on Thursday. While MASP is impressive, São Paulo is also known for its street art, so try to take a stroll down Beco de Batman, located on Vila Madalena in the West Side. “Batman Alley” acts as a sort of testing ground for the city’s artists, a constantly morphing, open-air gallery where nearly every space is either filled, or has been painted over and will inevitably be filled again.
You’ve no doubt heard of Fogo de Chão, the famous Brazilian steakhouse that has spread around the world, but now that you’re in São Paulo, you have a range of options for dinner at a churrascaria. Though it will run you R$100, Vento Haragano is well worth the price for an authentic Brazilian barbecue. The restaurant has a folk-style ambience, with Alexandre Reider landscapes decorating the walls and servers wearing gaucho attire.
São Paulo has a great nightlife, though it tends to start later than in the States. Before you’re in the thick of it, try one of the city’s Brazilian bars, called botecos. These are essentially bars stripped down to serving just beer, snacks and maybe caipirinhas if the bartender is feeling particularly daring. Astor is one of the city’s most well known, located in Vila Madalena, but if you want to try something more experimental, try SubAstor, located directly underneath. The place is headed by Italian mixologist Fabio la Pietra, who enjoys utilizing an eclectic palate of tastes including butter, capers and even saffron worth its weight in gold.
Read This Next
LGBT: São Paulo
LGBTQIA+
Dec 12, 2014#TrazeeTravel
Insta FeedDestinations / Latin America
Sep 10, 2026Check Out First Hyatt-Affiliated Hotel in Guyana
The first Hyatt-affiliated hotel in Guyana will debut in 2028 with the opening of Hyatt Regency Georgetown Guyana.
Sponsored Content
12 Reasons to Visit Gozo, Malta’s Slower Sister Island
Gozo may be small in size, but Malta’s charming sister island offers a unique blend of natural beauty, deep-rooted history, rich culture and adventure. Gozo offers unforgettable experiences for every type of traveler. From picturesque villages and cliffside views to ancient temples and festive celebrations, the island invites visitors to slow down and savor the true Mediterranean lifestyle.
Destinations / North America
Sep 10, 2026Urban Cowboy, Collective Retreats Debut The Urban Cowboy Tent on Governors Island
Urban Cowboy, a design-forward boutique hospitality brand, now brings its maximalist aesthetic to New York City through a collaboration with Collective Retreats Governors Island, a 6-acre luxury “glamping” retreat just an eight-minute ferry ride from Lower Manhattan. The Urban Cowboy Tent at Collective Retreats opened for reservations Aug. 14 and will remain open through November before returning for the 2027 season.
North America
Sep 9, 2026Why You Should Make This Hotel Your Base for Fall Travel to Nashville, Tennessee
Travelers booking a fall trip to Nashville should make Noelle their homebase. The hotel was built inside a restored 1930s landmark on Fourth Avenue in the heart of downtown, just blocks from Broadway, Bridgestone Arena and Ryman Auditorium. Guests staying at the hotel can enjoy its rooftop bar, a Mexican restaurant from Chef Richard Sandoval, an underground speakeasy, coffee shop and Keep Shop.
Sponsored Content
TAP Air Portugal: A Milestone Year
From small airline to global success, TAP Air Portugal turns 80 and better than ever.
Destinations / North America
Sep 9, 2026Discover Crystal River Florida Launches Nature Coast Pour Tour
Discover Crystal River Florida now offers visitors and locals a new way to sip across Citrus County with its new Nature Coast Pour Tour, a passport program linking 12 local coffee, tea and smoothie spots; breweries; distilleries; wine shops; and other beverage destinations.





ShareThis