America’s Best Donut Tour is now the World’s Best Donut Tour as Underground Donut Tour officially launched in London, following its seven-year run in Chicago, Philadelphia, New York City, Portland, Seattle, Boston, Nashville and New Orleans. London marks the company’s first international expansion.
“When we started to do our research to see which cities might make a good fit abroad, London stood out as both an amazing donut destination, but also a hub for international tourism. Much like our tours in the states, guests will experience a bit of history, a bit of culture, and a lot of donuts as part of the tour. We’re so excited to launch our first international outpost in London,” said Jeff Woelker, founder, Underground Donut Tour.
Tours showcase the best donuts in each city. In London, stops include St. John Bakery, near the Borough Tube station before a second stop near Borough Market and a third stop in Borough Market to taste donuts made fresh daily in their pastry school. The last stop is Crosstown Doughnuts. Walking between the stops, tour guides share more about the locations and history of the area.
“These donut shops are absolutely amazing! And the route we’ve picked out showcases some of the most iconic areas of central London. It’s the perfect way to start or end a trip in London. I can’t wait to get started,” said Oscar Russell, tour manager, Underground Donut Tour London.
Tours started July 1, and run year-round, Friday, Saturday and Sunday, 10 a.m.–12 p.m. or 1–3 p.m. Expect more days and times to launch soon. Tickets are £40 for adults and £25 for kids 10 and under.
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