AccorHotels introduces a new brand blending homesharing, hotels and hostels. JO&JOE offers a reinvented approach to hospitality, catering and customer service, with a focus on quality and millennial travel. The brand reflects a collaborative creation process, incorporating input from guests, students, experts and more.
AccorHotels plans to open 50 JO&JOE properties in the next four years, in destinations such as Paris, Bordeaux, Warsaw, Budapest, Rio and São Paulo. All properties are planned for central, urban locations, near public transportation and large attractions.
“Break with tradition, forget old habits, be surprising, authentic, unexpected, bring a breath of fresh air to AccorHotels. Do it quickly and do it well. It wasn’t an easy brief to put into practice, particularly when you’re primarily targeting millennials, who can be very difficult to win over. But with the launch of our new brand, JO&JOE, we have now more than met that challenge. I’m extremely proud of the work accomplished by the AccorHotels teams in mobilizing the energy necessary — both inside and outside the group — to bring this enormous project to life. JO&JOE represents the very essence of hospitality: welcoming, exciting and beyond our guests’ expectations,” said Sébastien Bazin, chairman and CEO, AccorHotels.
Properties encourage guest interaction, with a full calendar of group events from yoga classes and concerts to workshops. The JO&JOE bar is crucial to guest and local interaction, and features local, craft products. Guests enjoy a collaborative kitchen, where they can cook for fellow guests or just themselves, while also choosing from an array of traditional dining options.
Accommodations vary, with options for guests wanting to live in a hostel-type space without sacrificing personal privacy. Traditional hotel accommodations are also available, but each feature a unique aspect, such as sleeping hammocks, yurts or a caravan.
Traveling to exotic locales often means contending with unusual weather. Americans tend to enjoy a fairly moderate climate, which means your body doesn’t always adapt when you head to places like Africa or South America. So, how do you keep yourself from sweating and stinking up a new city? Try these tips.
While your first inclination might be panic when you map out the various appointments and meetings on your upcoming business trip, relax. Trust us, a rental car has you covered.
I arrived in Dallas on a cloudy afternoon and, luckily, traffic was light as I drove my rental car into the city in just less than 30 minutes. The Hotel Joule was built in the 1920s in the Neo-Gothic style and is a city landmark in the heart of the business district.
For most of us, time in the car is “me time.” You can listen to that podcast you’re captivated by, blast that pop song and sing along at the top of your lungs or listen to the next chapter in that biography e-book you’re almost finished. A road trip only amplifies those opportunities. So, next time you’re traveling by road, take the wheel and take control. Opt for a rental car on your next vacation, rather than a rideshare, taxi or public transportation, and enjoy the open road on your own terms.
Barcelona’s Ciutat Vella (or “Old City”) is often packed with tourists who wander up and down Las Ramblas spending way too many euros on overpriced paella and sangria. But the border neighborhood of El Raval is just a few steps from the bustle, but worlds away from the exorbitant prices.