If you’ve never chased a wheel of Gloucester cheese down a 295-foot hill in the English countryside, well then you simply haven’t lived.
The Cooper’s Hill Cheese Rolling in Brockworth, England, is a local tradition that has become a worldwide phenomenon (unofficially). The concept is about as simple as it gets: A wheel of cheese is launched from the top of Cooper’s Hill and the contestants go scrambling, tumbling and rolling down the near-vertical hill after it. Whoever catches the cheese first, wins it. Though there is a lot of hometown pride at play, the cheese has been won in the past by an American man and a Japanese man, proving it’s not only Brits who can chase cheese.
The tradition’s origins are fuzzy, but it seems clear people have been chasing cheese at least 200 years and possibly as far back as the Romans. The cheese chased is traditionally a dense, crumbly Double Gloucester that can reach speeds of up to 70 miles per hour. Due to local law enforcement cracking down; however, it has been replaced by a plastic wheel, much to the locals chagrin. In addition, because of the dangerous nature of the event — in 1997, 33 people were sent to the hospital — it was officially closed down in 2010, but the event still takes place in an unofficial capacity. Apparently you simply can’t keep a Brit from chasing his cheese.
The Cheese Rolling typically takes place the last weekend in May when several thousand spectators gather to watch the five downhill races and the one uphill race. If you go, be prepared to see ninjas, superheroes and maybe even Santa barreling down a cliff-like hill in childlike joy after a wheel of cheese.
Why would you not go?
Read This Next
Gordon’s Wine Bar
Food & Drink
Nov 10, 2014#TrazeeTravel
Insta FeedHotel
Oct 26, 2026Four Seasons Hotel Boston Introduces City Suites Collection
Four Seasons Hotel Boston recently unveiled its City Suites Collection, 11 newly designed suites to meet the rising demand for apartment-style luxury accommodations for long-term stays, available with monthly rates.
Sponsored Content
An Adults-Only Resort for All the Milestone Moments
On Saturday, Feb.14, Devossion by Live Aqua celebrated its grand opening, marking a significant milestone for Grupo Posadas and the Live Aqua brand. This adults-only resort focuses on celebration, authentic Mexican experiences and elevated hospitality — perfectly situated in the heart of the Riviera Maya.
Destinations / Europe
Oct 26, 20262 Resorts in Portugal Sure to Make Your Winter Trip Exceptional
While Portugal has been a popular summer destination for travelers over the last couple of years, the destination really shines during the off-season. With mild winter temperatures, smaller crowds, budget-friendly flight options and exciting winter offerings, the cooler months are a magical time to explore Portugal’s Lisbon and Comporta. And these destinations truly shine when you pair the trip with a great resort.
Caribbean
Oct 26, 2026Ocean Allure Eden Bay Comes to Jamaica
Ocean Signature Resorts brings its luxury, all-inclusive, adults-only brand — Ocean Allure — to Jamaica by transforming Ocean Eden Bay into the new Ocean Allure Eden Bay, opening next month. Ocean Signature Resorts introduced the Ocean Allure concept in December 2025, with the opening of Ocean Allure Costa Mujeres in Mexico.
Sponsored Content
12 Reasons to Visit Gozo, Malta’s Slower Sister Island
Gozo may be small in size, but Malta’s charming sister island offers a unique blend of natural beauty, deep-rooted history, rich culture and adventure. Gozo offers unforgettable experiences for every type of traveler. From picturesque villages and cliffside views to ancient temples and festive celebrations, the island invites visitors to slow down and savor the true Mediterranean lifestyle.
Latin America
Oct 23, 2026The Belize Collection Announces Expansion of The Banks Resort
The Belize Collection’s astounding success of its inaugural phase of the new The Banks Resort continues with the grand unveiling of the resort’s second expansion this December. The second phase preserves the property's intimate character while providing more ways for travelers to experience its jungle settings.


ShareThis