Tourism Ireland

The Future of Air France’s Millennial Airline Joon

by Allie Moore

Mar 25, 2019

Mont Blanc, France © Mihai-bogdan Lazar | Dreamstim2

Trends / Top Trends

Millennials eager to book seats on the airline that boasts services, amenities and destinations that caters to their age group may have to look elsewhere for flights in the future. Just slightly more than one year after beginning operations, the French airline geared toward millennial travelers may cease operations.

 

Joon, an Air France project, launched December 2017 and advertised fares as low as $54 within Europe. They only flew to a handful of destinations, and it’s safe to say they won’t be expanding anytime soon. According to the Air France website, the airline has not officially announced the shutdown of Joon, but they do comment that they plan to focus more on building the Air France brand.

 

Air France executives reported a lack between the intention of the airline and the comprehension of its audience, as well as investors and employees. Touted as an “experimental” airline, Joon was originally built to help build up the Air France brand, which had been going through struggles of its own in terms of performance. By simplifying and consolidating the portfolio of airlines, Air France hopes to re-focus its efforts to its “mother brand.”

 

All scheduled Joon flights will still take place and, at the end of its run, the company will revert to Air France.

 

 

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