Celebrity Cruises Launches World’s First Digital Cruise Ship Experience in the Metaverse

Celebrity Cruises recently launched its new virtual experience, the “Wonderverse.” The industry first allows travelers to “see before they sail” with a hyper-realistic, digital recreation of aspects of the newest ship in Celebrity’s Edge Series, Celebrity Beyond. Explore spaces like the famous Martini Bar Flair Show, and destinations such as Alaska and Europe.

© Celebrity Cruises

“We’ve revolutionized cruise ship design and now we’re revolutionizing where cruise ships are experienced,” said Michael Scheiner, chief marketing officer, Celebrity Cruises. “The Wonderverse allows us to unlock and bring to life the richness and fullness of the Celebrity experience in really exciting ways we can’t do through traditional marketing and advertising vehicles. We believe this has opportunities to expand even further, creating experiences our consumers are looking for.”

In the “Wonderverse,” travelers can meet and chat with the cruise line’s executives as digital avatars. There’s also mini games, activities, entertainment, easter eggs and more. The journey begins with a user-controlled tender game to the ship’s Magic Carpet, which moves cantilevered above the seas on ships, before users are encouraged to create their own avatar.

© Celebrity Cruises

“Celebrity Beyond is the newest, most luxurious and most innovative ship in our fleet and I can’t think of a better ship to showcase its state-of-the-art design than in our state-of-the-art Wonderverse,” said Lisa Lutoff-Perlo, president and CEO, Celebrity Cruises. “Celebrity has always been at the forefront of consumer desires, literally creating resorts at sea with the design of our ships and the onboard experiences offered; and now we’re bringing this to life in new ways to inspire and connect with travelers.”