Tourism Ireland

What You Need to Know About Marriott’s New Bonvoy Program

by Holly Riddle

Apr 8, 2019

© Lucian Milasan | Dreamstime

Trends / Top Trends

Marriott merged with Starwood last year, but just recently merged its loyalty program with Starwood’s. Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest are now combined into Marriott Bonvoy, as of February.


“Marriott Bonvoy marks an evolution in travel because it represents more than a loyalty program … Marriott Bonvoy is a travel program designed to bring to life our extraordinary portfolio of global brands in 129 countries and territories, while also providing endless inspiration for members to keep traveling and pursuing their passions,” said Stephanie Linnartz, global chief commercial officer, Marriott.


One big focus of Marriott Bonvoy as a travel program versus just a loyalty program is Marriott Bonvoy Moments, previously Marriott Rewards Moments and SPG Moments. Marriott Bonvoy Moments offers 120,000 experiences for members in a thousand destinations (compared to the only 8,000 experiences available from Marriott Moments).


Other changes are minimal. If you previously earned SPG and The Ritz-Carlton Rewards points, you’ll now earn Marriott Bonvoy points. Your elite status in either program will transfer to the comparable Marriott Bonvoy elite status. Additionally, co-branded credit cards not Marriott Bonvoy-affiliated, like the Marriott Rewards Premier Plus and Starwood Preferred Guest American Express cards, are now retired.




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