Moxy Hotels Creates ASMR Experience

The new Moxy NYC Chelsea caters to younger travelers in the millennial age group and now it’s jumped on another millennial trend with its new ASMR Bedtime Stories experience. The limited-edition, in-room videos are part of the hotel brand’s current Bedtime Stories program, which includes 60-second stories available in room via your smart TV. While the current stories are themed around “chill out,” “go out” and “pass out,” the ASMR videos are all about winding down.

The ASMR videos are performed by a few famous faces, including Bella Thorne, Dani Thorne and Caroline Vreeland. Each tell bedtime stories using props they prefer, from pizza to sequins.

“Taking part in these ASMR Bedtime Stories was very stimulating. I want Moxy Chelsea hotel guests to feel like they are right there with me, sharing my meal,” commented Caroline Vreeland.

“Moxy is a brand known for stimulating guests at our hotels with bold immersive art — from our ‘Hotel Heist’ theatrical performance in Frankfurt where blindfolded guests were escorted into a bedroom to hear thrilling stories; to our live ‘Pink Bear’ in Berlin, inspired by artist Paul Robinson’s ‘The Pink Bear’ art series, which is best known for being featured in Cara Delevingne’s #Art4Animals campaign,” added Toni Stoeckl, vice president, distinctive select brands, Marriott International, and global brand leader, Moxy Hotels. “This latest installment of our Bedtime Stories series feels undeniably Moxy – pushing the boundaries in a fun, playful way, and giving guests something they won’t experience at any other hotel. We’re thrilled to be exclusively debuting the videos at Moxy Chelsea, Moxy’s new secret garden in the heart of New York City’s Chelsea Flower Market.”