Coachella Valley Music & Arts Festival

by Akhil Kalepu

Apr 9, 2015

Sunset on the Coachella Valley Music & Arts Festival, Indio, California © Jason Persse | Flickr

Trends / Unique Itineraries & Tours

On April 10, Coachella returns to Indio, Calif., for two weekends of music, art, comedy, food and more. While the festival has become a cultural icon on the West Coast, attended by hundreds of thousands of people, Coachella has humble, artistic roots going back more than two decades.


Escape Velocity at the Coachella Valley Music & Arts Festival, Indio, California © Sam Howzit | Flickr

Escape Velocity Art Installation © Sam Howzit | Flickr


The original inspiration for Coachella can be traced to a Pearl Jam performance held at the Empire Polo Club in Southern California. Pearl Jam had just come off two well-received albums, 1991’s Ten and 1993’s Vs, and were in the middle of a battle with Ticketmaster, who had acquired their principle competitor, Ticketron, and created a monopoly in the concert industry. Searching for venues outside Ticketmaster’s influence, Pearl Jam’s management chose the Empire Polo Club despite it never hosting a large-scale concert. The performance took place Nov. 5, 1993, and was a huge success with almost 25,000 in attendance, cementing the venue’s suitability for big events.


The first Coachella did not take place for another six years on October 9–10, 1999. This was just three months after the violent outbursts of Woodstock ’99, so promoters banned on-site camping. Organizers aimed to recreate the feel of European festivals, with an intimate atmosphere and a lineup that showcased artistry rather than who was popular at the time, earning it the nickname “anti-Woodstock.” Much to the annoyance of Arcade Fire’s Win Butler, Coachella’s first lineup was very much influenced by the strong, but dying West Coast rave scene. Performers included The Chemical Brothers, Underworld, Plastikman and even a young DJ A-Trak as well as tradition acts like Beck, Tool, Morrissey and Rage Against The Machine. Ironically, Win Butler has since revealed he too is an electronic musician, DJing under the name Windows 98.


2012's Tupac Hologram at the Coachella Valley Music & Arts Festival, Indio, California © Dawk Suice | Flickr

2012’s Tupac Hologram © Dawk Suice | Flickr


The event went smoothly with 37,000 tickets sold for the weekend, though it is said the festival did not turn a profit, leading to its sale to AEG. Coachella was relaunched in 2001, moving to the month of April in order to avoid California’s intense summer heat. They have since expanded their days and reinstated on-site camping. In its history, the festival has featured a number of memorable performances like 2012’s Tupac hologram, 2008’s showcase of The Wall by Roger Waters and 2006’s legendary performance by Daft Punk with their iconic pyramid, which many have called the best Coachella show to date. Looking back on his gig, Daft Punk member Guy-Manuel de Homem-Christo said, “At Coachella, we lost our virginity again.”


This year’s lineup is bigger than ever, with headliners including AC/DC, Jack White and Drake. Learn more about the festival at coachella.com.


Products / Other
Dec 12, 2018

Park & Diamond Foldable Bike Hemet

Bike helmets are designed to sae your life in an accident, but, let’s be honest, they’re not typically built with fashion in mind. Maybe that’s part of the reason more than 97 percent of all fatal bicycle accidents involved riders without them. Enter the Park & Diamond Foldable Bike Helmet, the first of its kind that is both functional and looks great while wearing it.

Work and Play in Italy

Once business concludes, a world of wonder awaits in many of Italy’s incredible cities.

Products / Clothing
Dec 12, 2018

Daydreamer Brand

It may have seemed unconventional just a few years ago, but one of the best ways nowadays to get your brand noticed is to build a strong social media presence around it. That’s exactly what Daydreamer did on Instagram, showcasing moody, indie models rocking its graphic tees and tanks.

Tips / Other
Dec 11, 2018

Where to Hire Freelance Creatives

When you’re stuck in a rut and you need someone with artistic talent and vision to help move you along, these reputable websites help you find freelance creatives to get the job done. Do you need to design a website logo? Photoshop something complicated? Engrave a piece of wood? These websites are a hub for talent at reasonable costs.

Work and Play in Italy

ONCE THE FINAL MEETING WRAPS and the last contract is signed and sealed with a handshake, what’s next? Do you catch a flight back home or do you take advantage of the destination? If your next business trip is to Italy, we suggest adding a few more days to explore the country’s most amazing hot spots. Make time for more than a mouthwater- ing Italian meal in these three cities.

Tips / Other
Dec 11, 2018

Party Planning Checklist

Planning a party can quickly become overwhelming if you are unsure where to start and what to do. Hosting a gathering to make it seem flawless is no easy task, but can be done when you have a basic outline of what needs to be done before the big day.